The APMA is excited to announce our presenters for your first-ever, official Virtual event, 48hr Blitzilates.  We are proud to present our presenters: Carrie Newbold, Jo Bezzina and Franziska Iselli. 

Please see below more about our Presenters. 


Carrie Newbold started massaging two decades ago, and was running self-massage classes before it was cool. She also happens to be a biomedical researcher and Pilates instructor. Qualifications include BEng(Med) Hons, PhD, Cert IV Massage, Dip Rem Mass, Cert IV Pilates Matwork Instruction, Cert IV Training and Assessment.

Workshop: Doing Our Homework

Saturday 18 July
9.00am - 11.00am
Sunday 19 July 11.00am - 1.00pm

Workshop Sypnosis

There’s only so much we can help during our sessions with clients. Often long-term change needs to come from the client’s efforts at home. Despite adherence being researched broadly over the past 15 years, more needs to be done in our clinics (and our clients’ homes) to make our changes stick.

This Masterclass will discuss exercise adherence in light of several contrasting sciences: behaviour change, happiness, habit-formation and gamification. By juxtaposing these topics, we are able to consider more aspects of our clients’ needs – the obstacles they face and their motivation for change.

Knowing that we all have something we could improve upon within our own life, this is an interactive workshop. Bring your wish list and an open mind to start here now.

Joanne Bezzina is a Sydney based Pilates educator, examiner and studio director. Her connected movement philosophy is driven by her passion to achieve mind to body connection that builds strength and flexibility. This approach focuses on the whole person, enabling teachers to form deeper client connections for better results. Joanne won the 2017 “Pilates Anytime” Next Teacher content. She is a PAA principal trainer member, NCPT and Polestar Pilates educator. A strong Pilates advocate, she founded the Sydney Pilates Teacher social group. A highly experienced teacher, Joanne’s workshops are greatly sought after to improve their teaching skills and better connect with their clients.

From the Ground Up - Putting your Feet First

Saturday 18 July
1.30pm - 3.30pm
Sunday 19 July
3.15pm - 5.15pm

A workshop focused on creating a balanced, well rounded Pilates session from the perspective of the feet. As Pilates instructors our role is to engage with our clients as a whole person. It can be challenging to maintain this approach when the client’s attention is drawn to one specific body part or goal. In this workshop we will use our connection through the feet while working the whole body in all planes.

Franziska is a maverick entrepreneur, leading marketing and brand strategist, adventurer, author and the co-founder of Basic Bananas, The Business Hood, Oceanlovers and Moments of Humanity.

In 2013 Franziska was awarded the Young Entrepreneur of the Year award recognizing her innovation, creativity and philanthropic involvement.

Franziska is a board member at the global Entrepreneurs Organization EO where she is advising on communications, marketing and branding. She also launched an impact initiative called EOcean to inspire entrepreneurs to be more sustainable.

Franziska sits on the judging panel for Singularity University and has run think tanks at the United Nations to address the UN sustainable development goals through entrepreneurship.

A true visionary and eternal optimist, no challenge seems to be too big for Franziska. She is known for her rebellious nature and doing things differently. She has this rare combination of being both creative and strategic, which makes her a powerful leader in the business world.

Franziska is the author of two bestselling books with a third one coming out this year She is regularly featured across the media including INC, Forbes, Business Insider, Virgin Inflight Entertainment, Marie-Claire, Cosmopolitan, SmartCompany, Dynamic Business Magazine, BRW, 2UE, Channel 9.

A Swiss born Australian (or Swaussie) with a sharp-witted humour and the ability to speak five languages, she is known to make up words, which keeps everyone amused.

The key to Franziska’s success is her down-to-earth attitude, infectious energy, integrity and courage to take the lead. She is an idea generation machine and her brain seems to often work on double-speed.

Franziska is a big believer in social business and is heavily involved in various ocean conservation and sustainability projects.

In her spare time Franziska loves going on adventures, spending time in the ocean, playing music with her band Salty Lips, learning new things and spending time with family and friends.
On one of her recent adventures she rode her motorbike from Switzerland to Kazakhstan along the Silk Road (12’000km) which made for interesting tales.

The Brand Map - How to create an impactful personal brand people fall in love with

Saturday 18 July 11.30am -1.00pm
Sunday 19 July 1.30pm - 3.00pm

Have you ever wondered what makes people attracted to a certain brand or person?
Why do some people have thousands of loyal followers whilst others don’t?

In this session you will discover…

Why personal branding is so important in today’s ever-changing world.
How to engage your audience and create loyal followers.
How to leverage and add value through your social media channels.
How to increase your audiences and make an even bigger impact.
Award-winning entrepreneur Franziska Iseli will share with you one of the most powerful frameworks to help you grow your personal brand – The Brand Map TM. You will walk away with your very own brand map ready to increase your positive influence in the world.